our AMAzing partners.
Norseman would not be possible without the support from our incredible partners.
Zalaris runs payroll and HR services for companies across the Nordics and Europe from its base in Oslo. Zalaris has been the title sponsor for years, and #teamZalaris has raised millions of kroner for cancer research on the way to Gaustatoppen. They do not stand on the sidelines. They bring a team to the start line and finish with the rest of the field. Read more about Zalaris here.
SUMMIT partners of norseman:
Stout is a global advisory firm specializing in corporate finance offering a complete set of services across investment banking, valuation, strategy, accounting and transaction advisory, and financial disputes, claims, and investigations. Stout serves a range of clients, from public corporations to privately held companies in numerous industries. Our clients and their advisors rely on our premier expertise, deep industry knowledge, and unparalleled responsiveness on complex matters.
With over thirty years of deep industry experience, thought leadership and proven results, we are grounded in a commitment to excellence. We share this ethos with the Norseman team and are proud to support the race. In particular, we feel it is of deep importance to use our sponsorship platform to provide the opportunity for veterans who are battling physical or emotional trauma in their recovery a chance to show the world what they can do! We are excited to continue to support the hundreds of amazing stories behind this race and their quest for excellence each year!
Read more about Stout here.
Defender is a modern luxury adventure brand built on purpose, capability and resilience. For more than 75 years, Defender has helped people explore the impossible, overcome challenges and push beyond their perceived limits.
Our partnership with Norseman is a natural fit. Both Defender and Norseman are defined by endurance, courage and a relentless determination to succeed in the most demanding environments. Through Team Defender, we aim to celebrate ordinary people achieving extraordinary things by sharing authentic stories of commitment, personal growth, and transformation.
At its core, Defender is more than a vehicle. It is a mindset — one that inspires individuals to embrace challenges, seek new adventures and discover what they are truly capable of. Together with Norseman, we are proud to support those who dare to test their limits and embrace the impossible.
Read more about Defender here.
Surpas is a Norwegian sportswear brand dedicated to developing high-performance triathlon and endurance apparel to help athletes perform at their best. Founded by the team behind Trimtex, Surpas is built on decades of expertise in textile innovation and product development. Through extensive testing and a passion for pushing limits, we've developed some of the fastest technology on the market.
That same passion for pushing limits is what makes our partnership with Norseman such a natural fit. It is reflected in the mindset of Norseman athletes, where grit, determination, and perseverance are all required to push beyond their physical and mental limits in one of the world's most iconic endurance races. Rooted in a shared Norwegian heritage, we are proud to be the official clothing partner of the Norseman Xtreme Triathlon, supporting the athletes with apparel designed and tested for the extreme conditions and Nordic grit that define this extraordinary challenge.
https://surpasofficial.com/
supporting partners of norseman:
Since its inception in Gothenburg, Sweden in 2015, Maurten has been athlete-first — its patented Hydrogel Technology has fundamentally changed how athletes fuel. Maurten Gel and Drink Mix use hydrogel to encapsulate carbohydrates, carrying them through the stomach to be absorbed in the intestines and used as fuel. Maurten Bicarb System uses the same technology to upend decades-old dogma about sodium bicarbonate. Trust your gut.
More information: maurten.com
Octave is a leader in enterprise software, turning vast data into decisive action for diverse customers around the world. Our adaptive solutions unleash intelligence at scale —enabling smarter decisions, sharpening performance, elevating efficiency and amplifying our customers’ results at every step.
Octave is proud to provide technology to help keep participants of the Norseman Xtreme Triathlon safe.
Octave OnCall Connect (formerly HxGN Connect), a cloud-native, real-time collaboration Platform as a Service solution, powers a functioning race control room in the Norwegian wilderness. Trackers worn by each athlete are integrated with OnCall Connect, feeding data into a real-time common operating picture and giving Command Control a view of the athletes’ exact locations and positions in the race. The interface provides a single screen from which they can scroll through the list of competitors and view tracker information and interactive 2D and 3D maps of the course, check the water temperature of the fjord (for safety during the swim), monitor transition zones and finish line and view footage from video camera feeds. They can also receive and rapidly respond to incident alerts.
Red more about Octave here.
Fotoware is a Norwegian software company that helps organizations take control of their visual content. Our Digital Asset Management (DAM) platform gives teams one place to organize and their content items, so the right visual reaches the right channel at the right moment.
For Norseman, we provide the DAM solution that runs behind the race. As athletes make their way from the fjord to the summit, our technology lets the Norseman team process, orchestrate, publish, and distribute images at top speed, both during the event and in the days that follow.
Sports have stayed close to our hearts. Our first product made its debut at the 1994 Lillehammer Olympics, and we have worked alongside media houses, sports organizations, and businesses across industries ever since.
Red more about Fotoware here.